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Ocean
Mist Farms
We know
how to make an unusual food item become familiar in American
kitchens and on American tables, and we integrate all
marketing communication programs to amplify messages
We’re proud to work with Ocean Mist Farms on every
aspect of their marketing communications.
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 Newspaper Publicity
Each season (Spring and Fall) we create a full page newspaper
release on artichokes. Artichokes, Easy as 1-2–3 is
the page shown here. Every page reaches 9,000,000 consumers
with an equivalent ad value of nearly $900,000.
Ocean Mist also features the pages in merchandising
mailings to their retail customers, helping to pre-sell
the crop.
We also create regular releases for newspaper food
editors on seasonal specialties featuring artichokes
and other
Ocean Mist crops, including cardone, rapini, Brussels
sprouts and spinach.
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Website
We researched and wrote all copy for Ocean Mist’s
website www.oceanmist.com and regularly work with them
to update the site.
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Special Event
As the country’s largest artichoke grower/shipper,
Ocean Mist is key to the Castroville Artichoke Festival.
To promote the Festival, and to continue to increase national
consumer awareness of artichokes,
we created a recipe contest
and invited key magazine food editors, a food writer and
newspaper food editor to judge the contest. The result – artichoke
features in Prevention, Home Town Cooking and the San Jose
Mercury News.
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We then created a full page newspaper release
featuring the winning recipes. The Winning Ways with
Artichokes page ran in more than 100 newspapers for an equivalent ad
value of $750,000. |
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 Crop Information
When frost is on the artichokes, they change their appearance – browning
slightly and developing grey areas on the petals. Fortunately
their eating quality is not harmed at all. To let consumers
know that “Frost-Kissed” artichokes are just
fine to eat, we sent information to newspaper and magazine
food editors. The result – Better Homes & Gardens
featured these artichokes in their January, 2003 pages.
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 Magazine Food Editor Tour
In April 2003 we arranged an Artichoke Harvest Tour for the
food editors of 8 major magazines, bringing them to Castroville
and Monterey to tour fields, see the harvest in action,
and view every aspect of Ocean Mist’s quality assurance
program. As a result, artichoke features are now appearing
in the Spring 2004 issues of magazines. To date, the March
issues of Prevention, Better Homes & Gardens and Sunset
have all featured artichokes and April issues will bring
even more in Woman’s Day, Cooking Light and Southern
Living. Wegman’s Menu gave artichokes a starring
role in their Fall 2003 issue.
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Crisis and Food Safety Plans
We work regularly with Ocean Mist Farms to update both their
Crisis and Food Safety Plans.
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