Creating full page releases
for newspaper food editors, especially in partnership with
other food products, requires creativity and management
skills – we’ve got them both
Wonderful
Weekend Breakfasts – a joint venture between Clabber
Girl, Smucker’s and Crisco – reached a circulation
of 12.3 million consumers with an equivalent ad value of
$1,054,456.
The lower-budget Simply
Superb Scratch Specials – a cooperative program with
the California Fig Advisory Board – had a circulation
of 7 million with an equivalent ad value of $650,000.
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